Light Up Lauderdale, presented by the Riverwalk Trust in association with the City of Fort Lauderdale, is one of the most unique holiday celebrations in the United States, with its promenade of light displays along the Riverwalk Park and rich menu of activities throughout downtown. Highlighting the city’s one-of-a-kind tropical backdrop, the annual program kicks off November 19 with Riverwalk Trust's Light Up Lauderdale Get Lit Party and is scheduled to run through the end of January 2010.
“We have a unique combination of great weather and architecture, a beautiful waterfront setting, upscale retail, entertainment and public landscape, all working together to provide the perfect setting for exquisite holiday lighting,” said Tom Vogel, chairman, Riverwalk Trust.
In its third year, this free-to-the-public holiday spectacular showcases the mile-long brick Riverwalk pathway in Downtown Fort Lauderdale, giving residents and workers alike opportunities to enjoy the beautiful city center. The area is adorned with lighted trees, garland-wrapped poles and sponsored displays along both sides of the New River, stretching from Federal Highway to the Marshall’s Bridge (SW 4th/ 7th Avenue).
“Light Up Lauderdale shines the spotlight on the New River, one of our City’s enduring treasures,” said Fort Lauderdale Mayor Jack Seiler. “We’re pleased to join the Riverwalk Trust in inviting the entire community to experience the lights along the Riverwalk Park. Riverwalk Trust’s Light Up Lauderdale has quickly become a holiday tradition, adding vitality and economic growth in the downtown area,” he added.
Visitors strolling along the Riverwalk during Light Up Lauderdale will enjoy creative light displays, including Santa on a boat, flamingos in the park and curious crabs creeping under historic bridges -- all designed by Brandano Displays, the firm that created the popular light show at Tradewinds Park in Pompano Beach.
“Light Up Lauderdale is an official Winterfest sanctioned event, and we’re adding extra activities this year to provide even more reasons to come see the lights and enjoy downtown,” Vogel said. Anyone can find a way to participate in this unique downtown celebration. Underwrite your own custom display. Stroll along the Riverwalk and enjoy the lights with your family and guests . Find a spot on the river’s north or south bank on Dec. 12, and watch the 2009 Winterfest Boat Parade cruise by. Look for special events and programs for all ages taking place under the lights. Calendar listings are at www.goriverwalk.com.
Sponsorship opportunities are available for individuals and companies, ranging from $99 to adopt a tree or $129 for a pole, $500 for a “Ring in the New Year” sponsorship, which includes a grouping of trees and poles, website recognition and event tickets. Other sponsorships range from $750 and up for light displays to $25,000 for the title sponsorship. Sponsors include Nova Southeastern University, The Continental Group, Inc, Clear Channel Radio, Brandano Displays, Outhouse Media and Scott Barfield Photography.
Parking will easily be found in multiple garages, parking lots or at meters throughout the downtown area. For more information on Light Up Lauderdale events, visit www.lightuplauderdale.com.
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